Markus Arfert
GEO and SEO expert
Markus Arfert has worked on the search visibility of large brands since 2009, in-house at OTTO until 2012.
For XXXLutz he built a GEO framework across four markets: how AI systems retrieve and present the brand, what a measurable baseline looks like and which monitoring is worth it. Before that he led the SEO team there on an interim basis.
He has supported the replatformings of Intersport, Klingel and Leonardo and has been working for Intersport since December 2024 on automating SEO workflows.
Before that he worked for Fielmann, among others, on local and technical SEO and on building the contact lens shop, and led SEO at Statista on an interim basis.
Free and without obligation, 30 minutes.
At a glance
- In the project
- Responsible for search and technology, meaning the SEO technology in the audit, the SEO parts of the implementation and the SEO modules.
- Experience
- In search for large brands since 2009
Focus areas
- SEO and GEO
- GEO framework and monitoring
- Technical SEO
- Local SEO
- Replatforming
- SEO workflow automation
Let's talk
Quickest via a first call. Or send us an email.