Two GEO experts, one point of contact.
Bassam and Markus work on your project themselves, from measurement to implementation.
How we work
We bring over 30 years of combined experience: from building digital products and, since 2009, from search for large brands.
To us, GEO is the logical continuation of that: technically sound, data-driven and close to what users and AI systems need.
- combined experience
- 30+ years
- in search for large brands
- since 2009
- GEO framework for XXXLutz
- 4 markets
- German and English
- DACH
Bassam Kharashfeh
Founder and GEO expert
Bassam, or simply Sam. Both are right: call him whatever feels natural to you.
In the projectYour fixed point of contact for offers, meetings and approvals. Accountable for audit, implementation and monitoring.
Bassam Kharashfeh is a serial founder with 15 years of experience building digital products and companies, from product management and AI product engineering to generative AI, SaaS and venture building. Today he brings this combination of entrepreneurial thinking and deep technical understanding to GEO and AI visibility.
- GEO / AI visibility
- SaaS and cloud strategy
- Technical SEO
- Content strategy
- Schema.org & structured data
- AI product engineering
- Generative AI
Markus Arfert
GEO and SEO expert
In the projectResponsible for search and technology, meaning the SEO technology in the audit, the SEO parts of the implementation and the SEO modules.
Markus Arfert has worked on the search visibility of large brands since 2009, in-house at OTTO until 2012.
For XXXLutz he built a GEO framework across four markets: how AI systems retrieve and present the brand, what a measurable baseline looks like and which monitoring is worth it. Before that he led the SEO team there on an interim basis.
He has supported the replatformings of Intersport, Klingel and Leonardo and has been working for Intersport since December 2024 on automating SEO workflows.
Before that he worked for Fielmann, among others, on local and technical SEO and on building the contact lens shop, and led SEO at Statista on an interim basis.
- SEO and GEO
- GEO framework and monitoring
- Technical SEO
- Local SEO
- Replatforming
- SEO workflow automation
Let's talk
Quickest via a first call. Or send us an email.